Siam Discovery

Siam Discovery is a famous shopping mall in the heart of Bangkok, Thailand.

It is part of the Siam Piwat Group, which also operates other prominent shopping centers in the area, such as Siam Paragon and Siam Center.

Siam Discovery is known for its unique and innovative approach to retail, making it a distinctive shopping destination in the city.

Conceptual Design

Siam Discovery stands out for its innovative and creative interior design. 

The mall has undergone multiple renovations over the years, with the most notable one in 2016. 

During this renovation, the traditional mall concept was wholly reimagined. It adopted a “retail laboratory” concept that focuses on providing an immersive and interactive shopping experience.

Open Layout

Unlike conventional malls, Siam Discovery features an open, spacious layout with minimal walls and barriers. 

This layout encourages exploration and allows shoppers to move between different mall areas seamlessly.

Lifestyle and Fashion

Siam Discovery has many lifestyle and fashion brands, including international and local labels. 

Shoppers can find clothing, accessories, electronics, cosmetics, home goods, and more.

Concept Stores

The mall is known for its concept stores, where brands can experiment with unique retail experiences. 

These stores often feature cutting-edge technology, interactive displays, and innovative product presentations.

They also have the famous Madame Tussauds Bangkok.

Dining Options

Siam Discovery offers various dining options, from casual cafes to upscale restaurants.

Visitors can enjoy diverse cuisine, including Thai, international, and fusion dishes.

Event Space

The mall often hosts various events, exhibitions, and pop-up shops. This adds an element of excitement and novelty to the shopping experience.

How to get there

Siam Discovery is conveniently situated in the Siam Square area, a major shopping and entertainment district in Bangkok.

It is easily accessible by public transportation, including the BTS Skytrain to the National Stadium and Siam Stations.

Siam Discovery’s unique approach to retail and its emphasis on creating immersive shopping experiences have made it a favorite destination for locals and tourists looking for more than traditional shopping.

Whether you are interested in fashion, technology, or simply exploring innovative retail concepts, Siam Discovery offers a distinct and enjoyable shopping experience in Bangkok.